All Eyes on Jim Thompson in The White Lotus Season 3: A Thai Fashion Phenomenon Goes Hollywood
Jim Thompson, the iconic global lifestyle brand from Thailand, has captured the attention of international media and audiences with its standout presence in the third season of HBO’s critically acclaimed series, The White Lotus 3. From red carpet premieres in Los Angeles to on-screen costume designs that have catapulted Thai fashion into the Hollywood spotlight, Jim Thompson’s impact throughout The White Lotus 3 has achieved international acclaim, marking a defining moment for Thailand’s creative industries on the global stage.
Celebrating Thai Icons at Global Premieres
At the White Lotus Season 3 premiere in Los Angeles, Jim Thompson dressed legendary actress Patravadi Mejudhon in a custom-made ensemble. The striking look caught international media attention, with Vogue US featuring her LA premiere appearance. For the Bangkok premiere at ICONSIAM, her appearance once again captivated audiences in a bespoke total look by Jim Thompson. Dom Hetrakul, also styled by Jim Thompson, presented an elevated take on modern Thai resort wear. Both stars’ appearances spotlighted the rising wave of Thai talent.
Style That Became a Story
Jim Thompson’s creations played more than a supporting role—the series style became an integral part of the characters and storyline. A wide range of Jim Thompson outfits, including menswear, womenswear, and accessories, were featured prominently throughout the series. Actress Parker Posey, who plays Victoria Ratliff, wore multiple Jim Thompson looks in the series—a highlight she discussed in her interview with ELLE US—presenting the Slipper Orchid Silk Kimono Kaftan Dress, Roses Ruffle Sleeveless Silk Maxi Dress, and the Scarf Kaftan. Each piece added depth to her character and resonated with audiences, quickly going viral across fashion media and social platforms.
Jim Thompson’s Artistic Imprint on the Series
Throughout The White Lotus Season 3, Jim Thompson’s textiles were woven into the narrative as both costume and interior design. Filmed at premier Thai resorts including Four Seasons Koh Samui, Anantara Bophut, Anantara Mai Khao, Four Seasons Bangkok, and Mandarin Oriental, the show featured Jim Thompson Home Furnishings fabrics in immersive décor across the series’ breathtaking settings. Each location prominently featured the brand’s home furnishings line, including its legendary and high-performance interior fabrics.
One of the standout fashion design moments came from the staff uniforms worn by characters played by Lisa (Lalisa Manobal) and Dom Hetrakul, made in the brand’s iconic DUQUETTERIE pattern in the vivid Sunflower colorway. These appearances sparked the launch of The Sunflower Limited-Edition Collection, allowing fans to own a piece of the series, bringing its contemporary resort wear style into their own homes and wardrobes.
Global Media Recognition
The buzz surrounding Jim Thompson extended far beyond the screen. Major publications including The New York Times, Vogue Business US, Harper’s Bazaar US, W Magazine, Women’s Wear Daily, New York Post, and Flaunt amplified the brand’s involvement in the series, recognizing its defining presence and position as a global leader in resort wear.
Extending the Narrative and Hype: Beneath The Bloom
Following the series’ success, Jim Thompson unveiled Beneath The Bloom, a three-part series campaign starring Thai actors from The White Lotus Season 3. Set in the Jim Thompson Home Furnishings Showroom in Bangkok, the campaign blends fashion and cinematic storytelling, exploring themes of power, betrayal, and legacy.
A Thai Cultural Turning Point
Jim Thompson’s exposure in the series is more than a fashion statement—it’s a powerful example of Thai soft power in action. The visibility of Thai brands on the world stage signals increasing confidence in Thailand’s ability to compete globally—whether in fashion, craftsmanship, or hospitality.
From the success of the show, Jim Thompson’s website traffic surged in the U.S. and globally, as fans sought the stunning styles from the show. Jim Thompson is proving that Thai design has both a cultural legacy and a dynamic future on the world stage—marking a powerful new chapter for Thai fashion internationally.