ALULA
From Ancient Ruins to Astonishing Landscapes
AlUla, a hidden treasure of ancient Arabian culture, lies amidst the enigmatic vastness of the desert. As Saudi Arabia’s first UNESCO World Heritage Site, this ancient city is one of the oldest on the Arabian Peninsula, with archaeological evidence dating back over 7,000 years. Once the capital of two ancient Arabian kingdoms, Dadan and Lihyan, AlUla’s strategic location made it a crucial hub on the incense and spice trade routes, connecting southern Arabia with Egypt.
Today, AlUla stands as a prominent travel destination in Saudi Arabia, celebrated for its rich cultural heritage, archaeological significance, and breathtaking desert landscapes. Visitors can explore ancient cities, marvel at stunning mountains and valleys, and experience the local way of life through various engaging activities.
8 REASONS TO VISIT ALULA, SAUDI ARABIA
1 A LIVING HERITAGE OF ALULA'S OLD TOWN
Step into the historic Old Town of AlUla and immerse yourself in the rich heritage of thousands of years. This ancient quarter, nestled within narrow alleyways, is lined with square-shaped mud-brick houses, separated by earthen walls that divide the town into neatly organized sections. The Old Town consists of 900 homes, 400 shops, and five central squares, forming a vast labyrinth that invites exploration. As you wander through, you’ll experience the local way of life, shaped by the diverse cultures of the Lihyanite, Dadanite, and Roman civilizations over the past 7,000 years. It feels like stepping back in time to discover the past glories of this remarkable town.
Address: AlUla Old Town, AlUla, Saudi Arabia
2 UNVEILING THE NATURAL WONDERS OF DADAN
Embark on a journey from AlUla’s city center to marvel at the breathtaking natural scenery and unique rock formations of the ancient archaeological site of Dadan. Once the capital of the ancient Dadanite and Lihyanite kingdoms, this historic area is home to renowned archaeological treasures and is located just 10 kilometers north of AlUla. Dadan is a must-visit for anyone exploring the region.
ELEPHANT ROCK
Also known as Jabal AlFil, this colossal limestone formation has been sculpted by millions of years of wind and rain erosion, resulting in a striking resemblance to a mammoth elephant standing tall in the middle of the desert. The stunning backdrop of the sky and setting sun adds to its beauty, making it an unforgettable sight.
Address: Elephant Rock, Jabal AlFil, Dadan, AlUla, Saudi Arabia
Price: Half Day Pass starts at 374 SAR/person
THE LIHYANITE TOMBS
These ancient tombs of the Lihyanite people are a well-preserved archaeological wonder, featuring intricate old Arabian architecture and ancient inscriptions. They offer a glimpse into the beliefs and burial rituals of ancient Arabian civilizations that have been passed down for thousands of years.
Address: Jabal Ithlib (Mountain of Inscriptions), Dadan, AlUla, Saudi Arabia
Open: Daily 8.00 – 18.00
Price: Starts at 60 SAR/person
JABAL IKMAH
Dubbed the “Oasis of AlUla,” this mysterious sanctuary is hidden within a valley. It features a cavern carved into an oddly shaped mountain, with ancient inscriptions along the rock surfaces that narrate the rich history of the Dadanite and Lihyanite civilizations.
Address: Jabal Ikmah, Dadan, AlUla, Saudi Arabia
Open: Daily 9.00 – 17.00
Price: Starts at 60 SAR/person
3 SAUDI ARABIA’S FIRST UNESCO WORLD HERITAGE SITE
While the AlUla desert is rich with ancient landmarks, none are as iconic as Hegra (Mada’in Saleh), located about 25 kilometers north of AlUla. Once a religious capital built by the Nabataeans 2,000 years ago, Hegra is renowned as Saudi Arabia’s first UNESCO World Heritage Site, designated in 2008. This ancient city is famous for its 131 monumental tombs carved into the rock, showcasing the grandeur of the Nabataean civilization and its influence in the region.
Address: Hegra, AlUla, Saudi Arabia
Open: Daily 8.00 – 16.00
Price: 1-Day Pass starts at 95 SAR/person
4 A LEGENDARY CONCERT HALL
The Maraya Concert Hall stands as one of Saudi Arabia’s most prominent landmarks. Known as the world’s largest mirrored building, this cube-shaped structure reflects the stunning desert landscape that surrounds it. As a cultural hub in Saudi Arabia, Maraya hosts a variety of events, from concerts and theater performances to art exhibitions. It serves as a gateway to the rich world of Saudi art and culture, welcoming visitors from around the globe.
Address: Al Atheeb, Ashar Valley, AlUla, Saudi Arabia
Open: Daily, 9:00 AM – 9:00 PM
Price: Starts at 150 SAR/person
5 A BOUNDLESS PLAYGROUND FOR ADVENTURERS
AlUla is not only home to stunning ancient ruins but also a vast playground for thrill-seekers. The AlUla Adventure Hub offers an array of outdoor activities, from exhilarating 4×4 desert tours and hikes to exploring archaeological sites, scaling steep cliffs, and soaring in hot air balloons. For those seeking an adrenaline rush, ziplining at speeds up to 120 km/h over 1.5 km provides an exciting way to experience the breathtaking desert landscape from a unique perspective.
Address: AlUla Adventure Hub, AlUla, Saudi Arabia
Open: Daily 8.00 – 24.00
Price: Starts at 55 SAR/person
Website: www.experiencealula.com
6 BRILLIANT STARRY NIGHT SKIES
End your night with an unforgettable experience at the Harrat Uwayrid Viewpoint. Located approximately 12 km from AlUla Adventure Hub, you can either drive or opt for a 4 km hike to reach OKTO At Harrat Viewpoint. Immerse yourself in the serene desert landscape and marvel at the panoramic views of the vast desert, the horizon, and the glowing lights of AlUla in the distance. On clear nights, witness the Milky Way stretching across the sky, surrounded by a dazzling array of twinkling stars.
Address: Harrat Uwayrid Viewpoint, AlUla, Saudi Arabia
Open: Daily 4.00 – 24.00
Price: Starts at 265 SAR/person
Travel Tips for Exploring AlUla
- Transportation: Convenient options for getting around AlUla include shuttle services from the airport, car rentals, or ride-hailing services like Careem.
- Dress Code: Dress modestly, as some locations in AlUla are religious sites. Avoid overly revealing attire.
- Travel Essentials: Pack comfortable shoes, breathable clothing, a windproof jacket, a microfiber towel, and modest swimwear.
- Connectivity: Purchase an Airalo SIM card at the airport to stay connected during your travels in Saudi Arabia.
7 AN IMMERSIVE CULTURAL JOURNEY
After reveling in the beauty of AlUla, immerse yourself in the local culture through the region’s delectable cuisine. Experience authentic Saudi Arabian dishes, beautifully presented with traditional flair, and explore the rich culinary heritage that has been passed down for generations.
DINING RECOMMENDATIONS
MARAYA SOCIAL BY JASON ATHERTON
Located within The Maraya Concert Hall, this luxurious Arabian-themed restaurant uses high-quality ingredients imported from England. It offers a fusion of modern European cuisine with local cooking techniques, overseen by world-renowned chef Jason Atherton.
Address: Ashar Valley’s desert canyon, AlUla, Saudi Arabia
Open: Wed – Sat 18.00 – 24.00
CAFÉ RUC
A chic Parisian-style café with an open-air setting in the heart of AlUla’s Old Town. Enjoy a romantic lunch or dinner, featuring both local and French-inspired dishes. Recommended menu items include Lamb Kofta, Grilled Chicken Shawarma, and Fattoush Salad.
Address: AlUla Old Town, Saudi Arabia
Open: Daily 10.00 – 24.00
HEART OF OASIS
Nestled in the heart of AlUla’s Old Town, this local gem offers both outdoor seating with views of World Heritage sites and indoor seating in a traditional mud-brick Arabian building. The menu features grilled dishes, seafood, and Arabic-style mezze.
Address: AlUla Old Town, Saudi Arabia
Open: Daily 18.00 – 2.00
8 PICTURESQUE DESERT RESORTS
Experience unparalleled luxury and tranquility in AlUla’s desert resorts, where traditional Arabian architecture harmoniously blends with modern comforts and natural surroundings. These resorts offer a perfect complement to your dream getaway, enriching your journey with stunning landscapes and sophisticated amenities.
DINING RECOMMENDATIONS
BANYAN TREE ALULA
Nestled in the embrace of Ashar Valley, this resort features luxurious Arabian-style tented villas that blend seamlessly with the surrounding landscape. Enjoy spacious private accommodations, a large swimming pool, and breathtaking views of the towering hills and vast desert.
Address: Wadi Ashar, Tabuk Road, AlUla, Saudi Arabia
Website: www.banyantree.com/saudi-arabia/alula
HABITAS ALULA
This minimalist glamping resort offers an eco-friendly retreat amidst the desert’s splendor. Constructed with 100% sustainable materials, it provides a seamless connection with nature while maintaining a chic, modern aesthetic.
Address: Ashar Valley, AlUla, Saudi Arabia
Website: www.ourhabitas.com
SHADEN RESORT
This upscale resort provides a blend of modern luxury and traditional charm with its opulent desert tents. Enjoy exceptional comfort and stunning views.
Address: Hali Street, AlUla, Saudi Arabia
Website: www.shadenresort.sa
DAR TANTORA THE HOUSE HOTEL
An exceptional blend of traditional Arabian charm and modern luxury. Located in the heart of AlUla, the hotel features elegantly designed rooms and suites, providing guests with a serene and immersive experience. The property boasts a unique architectural style, reflecting the rich cultural heritage of the region.
Address: 375 Old Town, AlUla, Saudi Arabia
Website: dartantora.co
ASHAR WINTER CAMP
Discover the ultimate in sophistication at Hegra by Aman. This exclusive property combines elegant accommodations with bespoke experiences in a stunning setting.
Address: 375 Road, AlUla, Saudi Arabia
Website: www.experiencealula.com/en
