NEWS

AMANOR Hotel Chiang Mai Introduces a New Chapter of Timeless Hospitality

An elevated luxury experience, impeccable service,
and the debut of ‘lumi’ – Chiang Mai’s newest culinary destination

The newly transformed AMANOR Hotel Chiang Mai brings butler-inspired luxury to Northern Thailand, embracing a vision that blends modern sophistication with the warmth of personalized service. Under the leadership of Manor Group and the expert management of Unicorn Hospitality, the rebranded hotel is set to redefine luxury, comfort, and authentic hospitality, creating an experience that lingers in the hearts of its guests.

At the core of this transformation is a philosophy inspired by a butler’s heart—a concept deeply rooted in the values of John Lim, Founder of Manor Group. Having admired the unwavering dedication and refined professionalism of butlers from an early age, Lim envisioned AMANOR Hotel Chiang Mai as a place where attentiveness, discretion, and meticulous service come together to create a truly exceptional stay. The name itself, derived from the Latin ‘manere’, meaning to stay, and remain, reflects this commitment: to craft an experience so seamless and memorable that guests are drawn back time and time again.

A Refined Experience for the Modern Traveler

From the moment guests step into AMANOR Hotel Chiang Mai, they are welcomed into a world of understated elegance, where every detail is designed to enhance their stay. Accommodations cater to a range of preferences, each space embodying a distinctive charm and character.

The Deluxe Rooms offer a contemporary retreat, perfect for travelers seeking both comfort and style, plush bedding, and modern amenities designed for relaxation. For those desiring a more indulgent escape, the Premier Suites elevate the experience with spacious interiors and signature outdoor bathtubs that invite guests to unwind in complete serenity. At the pinnacle of luxury, the Manor Suites provide a true urban sanctuary, featuring an expansive layout, a grand bathroom with a walk-in changing area, and refined touches that make each stay unforgettable.

Distinctive Hospitality: Where Elegance Meets Cultural Immersion

Beyond the accommodations, AMANOR Hotel Chiang Mai’s transformation is defined by an unwavering dedication to ensure guests feel at home while immersed in a world of refined elegance.

Deeply rooted in Chiang Mai’s cultural richness, the hotel blends heritage with contemporary luxury, weaving stories of ancient customs into a modern travel experience. Its design and service ethos reflect an appreciation for the local community while maintaining an elegant, poetic atmosphere that is as exclusive as it is inclusive. The result is a place where highly personalized service meets a warm and inviting spirit—where every stay is an immersive journey of discovery, and connection.

Designed to foster a deeper connection with the surroundings while delivering world-class hospitality. With a contemporary and stylish identity, the hotel embodies a global perspective while embracing the vibrant energy of Chiang Mai. Every detail, from its design to its intuitive service, reinforces its position as a sanctuary of cultural immersion and sophisticated comfort, cultivating a loyal following among those who seek an experience that is as thoughtful as it is luxurious.

At AMANOR Hotel Chiang Mai, luxury is not just about indulgence – it’s about meaningful experiences, creating lasting connections, and redefining hospitality in Chiang Mai.

John Lim, Founder of Manor Group, expressed his excitement about the hotel’s transformation, stating, “We are proud to partner with Unicorn Hospitality in the rebranding of AMANOR Hotel Chiang Mai. Together, we are committed to delivering exceptional hospitality—one that is elevated, detail-driven, and centered on the art of genuine service.”

Echoing this sentiment, the CEO of Unicorn Hospitality added, “Rebranding the property as AMANOR Hotel Chiang Mai marks an exciting new chapter for us. Together with our partners at Manor Group, we’ve created something that feels both contemporary and timeless—a hotel that captures Chiang Mai’s creative spirit while delivering a refined, detail-driven guest experience. AMANOR Hotels is about more than just beautiful design; it’s about thoughtful, personalized service that makes people feel truly at home. That’s the kind of hospitality we believe today’s travelers are looking for.”

Introducing ‘lumi’: A Culinary Destination That Bridges Worlds

At the heart of this transformation is the debut of Lumi, a dining experience that brings together modern Italian craftsmanship and timeless Thai flavors. More than just a restaurant, lumi is a culinary journey—one that captures the spirit of its surroundings while embracing a global perspective.

The restaurant’s design mirrors this philosophy, seamlessly blending contemporary aesthetics with subtle nods to tradition. The ambience at Lumi redefines the meaning of a locale, creating a space that is both inviting and captivating—a setting where the past and future converge to shape a new gastronomy legacy.

Exclusive “Blue Lotus” Promotion: Be Among the First to Experience AMANOR

To celebrate its rebranding, AMANOR Hotel Chiang Mai introduces the Blue Lotus promotion, an exclusive opportunity for travelers to experience the hotel’s redefined luxury. Available for stays from April 1 to June 30, 2025, the Blue Lotus package includes a two-night stay in a Luxury Suite, a couple Thai massage, sunset cocktails at ARISE, and complimentary airport transfers. This special offer encapsulates the essence of AMANOR Hotel Chiang Mai’s new era, inviting guests to immerse themselves in a world of refined hospitality.

Blue Lotus Package Prices (inclusive of tax and service charge):

  • Deluxe: THB 17,000
  • Premier Suite: THB 20,000
  • Manor Suite: THB 23,000

An Invitation to Experience

As AMANOR Hotel Chiang Mai embarks on this exciting new chapter, it invites guests to experience a redefined sense of luxury, warmth, and authenticity. More than just a place to stay, AMANOR is a destination designed to be cherished—a retreat where guests are not only welcomed but embraced, where every stay is an invitation to return.

For reservations and inquiries, visit www.amanorhotels.com