KTC Creates a New Phenomenon in Thailand: First Time Turning Pointsto Irresistible Cash at 7-Eleven with an Impressive Offer of 1 Baht for Every 10 Points.

“KTC” or Krungthai Card Public Company Limited, is reinforcing its leadership in the fewer points redemption arena by partnering with Counter Service Company Limited, a service provider that facilitates payments for products and services at all 7-Eleven branches. Together, they launched the ‘Use KTC FOREVER Points Instead of Cash with a KTC Credit Card at 7-Eleven’ campaign. This marks the first time KTC credit cardmembers can redeem KTC FOREVER points, starting with as few as 10 points and exchange them for 1 baht cash to make purchases at 14,500 7-Eleven branches across Thailand. This privilege enhances convenience and value for members. It is expected that cardmembers will redeem 20 million points throughout the campaign.

Mrs. Pittaya Vorapanyasakul, Chief Marketing & Communication Officer, “KTC” or Krungthai Card Public Company Limited, stated, “The aim of the launch of the ‘Use KTC FOREVER Points Instead of Cash with a KTC Credit Card at 7-Eleven’ campaign is to reinforce KTC’s marketing strategy, which seeks to provide great value to credit cardmembers through KTC FOREVER points. KTC has always been the initiator of this strategy and has consistently focused on enabling the redemption of fewer points for more value.”

“Our partnership with Counter Service allows the exchange of every 10 points for 1 baht cash when purchasing products at 7-Eleven. From October 25, 2023 until December 31, 2024, this privilege offers KTC members the opportunity to use points instead of cash without minimum requirements and with unlimited redemptions, providing unparalleled value and convenience in the market.”

“We hope that this campaign will be beneficial and address the needs of our members in the everyday spending category. Currently, KTC has 2.62 million credit cards and expects that members will redeem points to purchase products totaling 20 million points throughout the campaign.”

Mr. Weeradej Ackapolpanich, Managing Director, Counter Service Company Limited stated, “Counter Service has always prioritized creating a great customer experience. We are open to collaborating with partners using the Open Ecosystem concept to offer PAAS (Platform As A Service), a platform prepared to provide convenience to customers. This time, Counter Service Company Limited has partnered with ‘KTC’ or Krungthai Card Public Company Limited. This marks the first time a 7-Eleven convenience store can accept KTC FOREVER points via a KTC credit card, allowing customers to tap or swipe to pay for their purchases. We have developed real-time data connections and offer privileges that cater to our customers’ specific needs in the most convenient way.”